The blog

Perspectives & insight

Archive interviews from the Alter Ego Movement Blog, plus perspectives on branding, activations, and partnerships.

7 min read · 18 Mar 2026

Why 2026's most trusted brands treat purpose as structure - not a tagline - and what that means for young entrepreneurs in South Africa.

6 min read · 10 Feb 2026

Experiential marketing has entered its effectiveness era - here's what separates a busy sampling desk from one that actually moves product in 2026.

5 min read · 22 Jan 2026

Why the best collaborations in 2026 are built as repeatable systems - not one-off campaign spikes - and how aligned partners compound value together.

3 min read · 08 Mar 2022

At the 2022 Investec Cape Town Art Fair, Rendani Nemakhavhani and Alex Coetzee unpack what NFTs actually mean for artists - and who gets paid.

5 min read · 08 Feb 2022

Aidin Caye on artistic integrity, a unionless music industry, Broke Not Broken, and finishing Connections in the middle of a pandemic.

3 min read · 25 Jan 2022

Lawyer Jon Meyer on soul-searching while you stretch yourself - and why teaching and writing sit beside the paycheck.

4 min read · 31 Dec 2021

Acceptance over tolerance, inconvenient truth, and choosing joy - lessons from Archbishop Desmond Tutu.

4 min read · 28 Dec 2021

After a testicular cancer diagnosis on the eve of internship and lockdown, Michele Vanzaghi chose to slow down, listen, and cook.